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RIVOIRA

Kissabel®

Kissabel – Colour, innovation and identity

Kissabel® is an innovative and surprising apple, instantly recognisable thanks to its naturally red flesh and its vibrant personality.

It is the result of an international research programme that has created a truly unique fruit, combining visual appeal, naturalness and a completely new flavour profile.

The origins of a revolutionary project

The Kissabel® project was launched over twenty years ago in France, through carefully selected crosses between premium apples and red-fleshed varieties.

After a long selection process, the first commercial orchards were planted in Europe in 2016, and just one year later the first Kissabel® apples reached the market.

A young story that has already become a symbol of innovation and forward-thinking within the international fruit sector.

A true story, written by nature

I am Kissabel®
Red on the inside

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The brand, officially launched in 2017, is promoted by the international group IFORED, which brings together leading innovative apple growers from all five continents.

In Italy, Rivoira Giovanni & Figli S.p.A. participates through the Novamela consortium and plays a key role in the project.

The company established its first pilot orchards in 2015, has operated commercial orchards since 2022, and holds exclusive worldwide rights for production and distribution.

Kissabel® represents a new frontier in apples: a range of naturally grown fruit that is visually striking and exceptional in taste.

Kissabel® apples differ in flesh colour, skin tone, flavour profile and harvest period.

There are three distinct varieties, each with its own character:

  • Kissabel® Red: bright, fresh and crisp, with an intense flavour enhanced by notes of forest berries.

  • Kissabel® Orange: crisp and juicy, with red-pink flesh and a perfectly balanced sweet–tart profile.

  • Kissabel® Yellow: featuring yellow skin with lenticels, it surprises with sweet flesh and delicate pink hues.

Italian fruit
since 1950

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